Buying a house, land, or commercial space is a huge investment that needs to be thought about thoroughly to be able to choose the perfect one that fits one’s wants and needs. People need to research it first especially because it is for the long-term.
In today’s digital age, people have access to lots of information with just a few clicks. And of course, you want to be there when they want information about real estate.
Digital marketing is now the new normal for lots of businesses. So, to help build brand awareness, widen your exposure, and attract potential buyers, here are some digital marketing strategies to help jumpstart your real estate business.
1. CREATE USER FRIENDLY WEBSITE
A whopping 99% of millennials and 90% of baby boomers start their home search online. This astounding statistic alone should give you an idea how much digital marketing has affected the real estate industry already.
With this in mind, creating a proper website becomes a very important task. A website serves as your 24/7 representative online –the more information you give, the better.
Show them your previous or current projects or property listings all in one convenient location. You may also publish content that is helpful to your target customers such as tips on choosing the best home, benefits of having a property in a certain location, and more.
Since people use their mobile phones more frequently, make sure your website is mobile-friendly to make the experience for your clients a breeze to browse through your site.
People will surely have questions about your listings, so it is also a good thing to add a live chat feature to provide immediate answers. People want a response fast. Invest in live chat software or AI-powered chatbots. These allow your customers to connect with you or schedule appointments without necessarily speaking directly to you (which also makes it convenient for you!). There are plenty cost effective web builders that can help with this!
2. INVEST IN PAID LEAD GENERATION ADS
So, let’s say that your website is now up and running –where do you go from there? Real estate is one of the strongest niches on Google and Facebook and not using this valuable asset is a big no-no if you want to succeed.
People who are planning to do real estate transactions such as buying a new house or selling an old house now do online research to look for options and/or tips. Now, what you would want is to provide the information they need before any other agent or brand does. This is where Paid Lead Generation Ads comes in.
Paid Lead Generation Ads helps increase your visibility to potential customers by scaling your website to the top of the search engine results as well as put you front and center to your potential client's social media time line.
We would specifically target users within your specified radius who have either searched or visited pages that are relevant to an action of your choice. These actions can include but aren't limited to visiting pages or searching terms that have to do with home buying or home selling. Your ad would show up to those people letting them know that you can help them and prompts them to submit their contact information for you to reach out. You receive the leads to your email and choose how you would like to proceed.
3. BE VISIBLE ON SOCIAL MEDIA
People spend a lot of time on social media. So, why not be active in it too?
Facebook, which happens to be the most popular social media network, is also the top pick of realtors. According to the National Association of Realtors, 97% of realtors today use Facebook to get the word out about their properties.
Facebook and social media in general have been game-changers in the real estate industry. You can build or join online communities to get to know people in the industry, communicate conveniently with existing or prospective clients, publish related content (which may lead to your website), provide listing updates, and curate customer reviews and ratings to name a few.
Instagram is also another platform that you may want to get into. Realtors have been using Instagram to share high-quality photos of the properties they have available or have sold. Use it to tell stories about you and what you do.
You can also utilize Facebook and Instagram ads to boost visibility and get more leads. Take advantage of their targeting feature that lets you put your ads directly to the right audiences.
Using such platforms may not just increase brand awareness, you can also use them for leveraging social proof. You may share your clients’ testimonials along with their photos. This will surely help build trust with your target customers because they have seen how our company treats people with similar needs as them.
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