For a lot of people, social media can be a puzzle. As the name suggests, you’re supposed to socialize in social media but how exactly do you do it. Some are content with talking to their friends and occasionally their favorite celebrities. But for some, platforms like Facebook, Twitter, Instagram, and TikTok are gateways to the world.
Socializing is measured by engagements and engagements are defined differently under different platforms. In hindsight, though, social media engagement is measured actions online--like, shares, saves, comments --you name it!High engagement is the secret to staying relevant and influential on social media.
High engagement means you have a lot of people digesting you or your content. It sounds good and all but it really isn't that easy to get. However, here are 5 proven ways to increase engagement on your social media accounts.
1. CREATE ENGAGING POSTS
This might sound redundant, but there really isn’t a better way to increase social media engagement than creating engaging posts. The key here is understanding that engaging posts depend on a lot of factors.
If you’re on Instagram, engaging posts will probably be photos and short videos. On Twitter, engaging posts are statements, while on Facebook it’s probably videos and actually posts. The point is, you have to know the social media platform you’re playing at and what type of posts work there.
Creating engaging posts also means knowing what to talk about. However, you also have to be careful because engagements can either be positive or negative. Be wary of creating negative noise that may backfire on you.
2. SHARE ENGAGING CONTENT
Who says engaging content has to come solely from you? No matter who you are or what you do, there will be times wherein people would make better content than you --and this is not bad.
Social media is about building networks and connecting people. In the context of engagement, this means bringing highly engaging content from your following to your followers. Never be afraid to share, especially if you think it is something that your audience would like as well.
3. MARKET THROUGH CAMPAIGNS
Outside of your post, you can also increase your engagement by strengthening and growing your audience. This is where marketing comes into play. Whether you are an aspiring YouTube sensation or a multi-million food chain, you need a steady base of audience. In this context, marketing means getting your name out there.
The social media landscape is the noisiest of all so you have to find a way to stand out and get people to know you. Run a giveaway promo and incentivize engagement. This is the best way to jumpstart a page’s engagements and you’ve probably encountered one of these campaigns yourself.
4. KNOW YOUR AUDIENCE AND TALK TO THEM
Once you have your steady base of audience, start getting to know them. Real-world or social media, the best way to get to know someone is by talking to them. With that said, don’t be afraid to touch base with your followers/likes/subscribers.
Celebrities, influencers, corporations, and other entities on social media do this a lot --so why shouldn’t you?If you know your audience well, you’ll know how to entertain them and make them engage. You are what you attract which means that the identity of your audience is your identity on social media as well.
Furthermore, talking to your audience creates brand loyalty and patronage. There will come a time when talking gets you into deeper relationships with your audience already and that’s what you’re aiming for. After all, social media was created for this purpose.
5. HASHTAGS
Lastly, hashtags. We’ve established the need for you to talk to your audience in order for them to engage, so how do you reach other people talking online. Well, hashtags have been the means of tapping into conversations on social media for the longest time now and it still is one of the most effective ones today.
Comments