Are you a small gym in your neighborhood? A new shop selling workout clothes and equipment? A fitness instructor looking for clients? Being a small business in a heavily saturated fitness and wellness industry, it is important for you to get your brand out there and get the attention of those who may want to avail of your services. The goal is to build awareness and generate leads.
To be able to penetrate the market, here are some strategies you may want to try.
Create a Strong Online Presence
Almost, if not all, is online now. So, you must be there too! Almost 80% of gym goers nowadays are either Gen Z or Millennials. These two generations are known as digital natives so no matter who your target market is, they will surely be
on the internet.
To do this, you may create a good quality and professional-looking
website where people can go to access information about you quickly and efficiently. Make sure
that the design and content effectively reflects your brand.
Remember, looks do matter. If your website looks professional, your potential clients will think your services are too.
Utilize the power of social media. You may create paid ads to boost your presence and gain more leads.
Publish content that your target audience is interested in. These could be healthy recipes, tips on how to lose weight, motivational quotes, or workout videos. It all depends on what you think your clients want to see. Use your experience and expertise to your advantage.
Crush Lead Generation by Offering a Unique Value Proposition
Lead generation is the best way to get prospects that may be interested in your facility. Showcase your location and services with digital ads targeted to your perfect customer. You must have eye catching or heart warming offer to exchange for the customer giving you their information. A great value proposition for gyms are usually a free class, session, or assessment. These types offers gets the client in the door to experience your service. By this time, they are much more liable to sign up. TMG 360 offers the best gym lead generation services in the game!
Do research on your current competitors and identify what makes each of them unique. Then identify and define what makes you unique from them. What is something that you offer that is different from others? Is it something your clients are interested in?
Developing your unique value proposition helps you set you apart from the fitness competition, giving people the reason to choose you over others. It must communicate something of specific value, clarify the benefit(s) your customers could get from your offer, and state or imply why you’re the best choice.
Make the value that you offer the core of your business and your marketing message. Make sure that it’s clearly communicated in your marketing materials, such as your website, and you will surely stand out from the rest.
Engage With Your Local Community and Be Active in It
Building a network within your community is important as a business. Local events such as street fairs, holiday markets, or parades are great opportunities to meet members of your community and introduce them to your business. This could help boost your brand’s exposure and accomplish brand recognition.
Get involved with your community and make yourself visible at events that matter to you and your clients. Maybe you could set up a booth and offer something like free consultations, a group workout for attendees, sample diet plans, or something you have expertise in. This is an opportunity for community engagement and may generate word-of-mouth marketing, both of which are critical to your success.
Nowadays, it’s also important to consider engaging with your local community through digital means. 82% of social media users today prefer to watch live videos over standard posts so this is a good place to start.
Partner With Another Wellness Business
A great way to be exposed to new potential customers is to partner with a similar business or organization. Look for one that compliments what you offer and connect with them to cross-promote your products and services. You may offer discounts, coupons, free classes or items, to their customers. In exchange, you also let them offer something of value for your clients.
You can also partner with a wellness professional like physical therapists, nutritionists, personal trainers, or anyone with complimentary services to drive referrals for one another.
External partnerships are critical for small businesses to build brand awareness and affinity. According to PartnerPath, 68% of consumers are
able to make buying decisions out of co-marketing campaigns. The shared exposure expands market reach and gives credibility for your company. In marketing your fitness business, just remember to be consistent with all your marketing materials and everything that you do. Being consistent with your brand is a sure way to be remembered. Try these strategies and see how they will work out for you!
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