WHAT ARE FACEBOOK ADS AND WHY THEY'LL BE A GAME CHANGER FOR YOUR BUSINESS?

Unless you have been living under a rock, chances are you know Facebook. Starting off as a pioneer in social networking, Facebook has steadily risen as one of the most powerful platforms in history.

Currently, Facebook has nearly 2.7 Billion users already worldwide. In fact, 1 of 9 people in the world have Facebook accounts and 50% of those people log in every day. That’s how much people are on Facebook and that’s precisely the reason why it became one of the most important avenues for marketing.

FACEBOOK ADS

Facebook ads have garnered mainstream attention not even a decade ago, but it has actually existed since 2007.

"Facebook ads system was created to connect businesses with the exact audiences they want."

As Facebook grew in population, so did Facebook Ads. You would be lying if you said that you have never seen a Facebook ad before because they’re everywhere now.

There are three main types of Facebook Ads that you can use:

●Photo Ads –Photo ads are perhaps the most traditional format of ads on Facebook. This is the classic poster-type advertising that everybody knows. Facebook, though, takes it up a notch by allowing pages to use their existing posts as ads. You’re basically hitting two birds with one stone if you’re doing this because you’re running ads for the public and showing content to your likes/subscribers at the same time.

●Video Ads –Video ads dominate broadcast media, particularly through television. Compared to photos, they can be much more interesting and creative. On Facebook, video ads vary in length with the maximum being 15 seconds. If you’re using this format, remember that people nowadays have a shorter attention span and the best ads can catch the attention of their audiences in 3 seconds or less.

●Carousel Ads –Unlike the previously mentioned ones, these ads are quite unique to Facebook. A lot of businesses with multiple products/services use them in order to showcase their full range in a single post. Carousel ads are like slideshows that people can swipe through. It can contain up to 10 images of videos.

THE POWER OF MARKETING ON FACEBOOK

Marketing nowadays is not about showing your ads to the most people –it’s about showing it to the right ones.

By showing it to the right ones, you’ll get a higher chance of nudging them into buying your products or services rather than blasting your advertisements through the whole platform.Talking to 50 different people who are more likely to support your business rather than 100 random people is simply more logical and cost-effective.

This is where Facebook trumps other marketing platforms.In the digital world, you know if a person is the “right” one to talk to based on their data –their activity online. If a person engages with pages of sports personalities’ Facebook pages, then this person is probably what sports apparel companies would want to advertise to. It is no secret that Facebook has done an outstanding job of amassing data about people and categorizing them.

The Facebook Ads system has simply made it readily available to people. In this way, when businesses tell Facebook who they want to advertise to, Facebook could get the job done in a snap.

BUSINESSES ON FACEBOOK

There are 140+ Million businesses that are currently using Facebook Ads. On average, Facebook Ads have a 9.21% conversion rate across all industries so it would be foolish not to at least give it a try. Qualitatively, a lot of businesses have boomed through Facebook and it has a lot to do with rapidly creating an effective base of consumers through Facebook Ads.

One of the biggest misconceptions of people about Facebook is that it’s complicated to use. Marketing and advertising are both complicated as it is, but Facebook is perhaps one of the easiest platforms to use. Facebook Ads allow you to set your specific budget so you won’t need to overspend. In fact, Facebook Ads are so friendly, that they could even plan a budget depending on your different campaign goals. More so, there is the presence of TMG's Paid Ads. This is a service that TMG offers to run your facebook ads to your targeted audience to move achieve your business goals.

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